Latest News from Crowne Plaza Johannesburg - The Rosebank
| The Rosebank’s new GM is a man of many talents |
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The Rosebank is delighted to announce the appointment of Trevor Latimer as the new general manager of this illustrious destination hotel. The Rosebank is quirky and stylish, so to pilot this unique enterprise, a man of many and varied talents was needed. Latimer has an extensive background in the hospitality industry, but brings a breadth of experience from event management and even an early foray into chemical engineering to the mix. Most recently, Latimer served as general manager of The Monarch, an elite start-up hotel in Johannesburg. He has also worked at The Westcliff, Walkersons and the Sun International Group, as well as training in various restaurants in Dublin and London. Add this to a two-year stint at the Event Production Company Group and a background in Chemical Engineering at AngloAmerican, and it’s clear that Latimer has the combination of intelligence, international exposure and diversity of experience to deal with any challenges that the management of the Rosebank might present. Latimer will leverage his breadth of experience to realise his vision for The Rosebank. “We’re a cosmopolitan business hotel, providing professional and luxury services demanded by this market segment, but at the same time, we aim to deliver the personalised service of a more intimate operation,” he says. "The Rosebank is a destination in itself, with groundbreaking architecture, interior design and attention to detail ensuring that the hotel is not just a place to stay, but somewhere that our guests will feel at home yet utterly transported. It’s very important to me that we ensure that this incredible building is staffed with the most efficient, friendly and accessible team, to keep things running seamlessly for our guests," he adds. Latimer has come to The Rosebank at a turbulent time with South Africa feeling the pinch of the global economic downturn, but with the looming Fifa World Cup bringing the promise of a boom in local tourism. "It’s important to remember that the World Cup will only take up six weeks of 2010, and no business model can depend on the income from that time to uplift the economy," says Latimer. "However, the opportunities that it presents us to show the world that South Africa is a leading tourism destination with the sites, activities, people and, of course, accommodation to keep visitors coming back for more, are limitless. The Rosebank will be ready to rise to this challenge." In the mean time, Latimer and the rest of The Rosebank team are working around the clock to provide outstanding levels of professionalism and warmth to the hotel’s business and leisure guests from South Africa and all over the world. For more information contact: Headlines Lindi Tshabangu |



